STARZ wanted to expand the reach of its premium content to millennials through a new OTT app within an integrated, multi-platform 360˚ experience. We built a platform to embody the spirit of engaged viewing and created the brand line “Obsessable” to capture the power and passion of fans while unveiling a clean, minimal logo and visual identity to let the content truly be the hero. In doing so, we unified various platforms with a digital-first strategy, connecting linear and digital on both OTT and authenticated services.
