Sony Crackle's constantly-updated, handpicked lineup of exclusive originals, premium TV &
movies needed a refreshed visual identity for the OTT, marketing framework, and promotional elements. We took the existing logo mark and massaged it to live within the family of Sony Entertainment brands. The visual identity reflects the overarching philosophy of existing at the intersection of Technology and Entertainment.
movies needed a refreshed visual identity for the OTT, marketing framework, and promotional elements. We took the existing logo mark and massaged it to live within the family of Sony Entertainment brands. The visual identity reflects the overarching philosophy of existing at the intersection of Technology and Entertainment.
